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Academy Inc.

Client Overview

  • Company: Academy Inc.
  • Industry: Marketing & Growth Strategy
  • Year: 2024 - Current
  • CRM & Tools Used: Pipedrive, Dripify, Apollo.io, Zapier, LinkedIn Sales Navigator 

Solution

A data-driven CRM automation strategy was deployed to maximize lead generation and engagement across multiple channels:


1. CRM Setup & Automation (Pipedrive + Dripify + Zapier)


Pipedrive Optimization

  • Custom pipelines to track leads from LinkedIn, Facebook Ads, and web forms.
  • Integrated Pipedrive with Zapier to automate lead capture, tracking, and reporting.
  • Set up real-time dashboards for weekly performance monitoring.

Dripify LinkedIn Outreach

  • Automated LinkedIn prospecting campaigns targeting CMOs and Marketing Directors.
  • Personalized connection requests, follow-ups, and closing messages.
  • Real-time response tracking and lead scoring synchronized with Pipedrive.

Zapier Automations

  • Linked Dripify and Pipedrive to enable automatic lead updates and task creation.
  • Automated data extraction from Facebook Lead Forms and LinkedIn Ads, eliminating manual entry.

Challenges

Academy Inc. struggled with inefficiencies in lead management and prospect engagement, leading to:

 ❌ Low response rates on LinkedIn outreach campaigns due to unoptimized messaging.

 ❌ High manual workload in CRM tracking, slowing follow-ups and reducing conversion opportunities.

 ❌ Unstructured email marketing efforts, resulting in inconsistent engagement with potential clients.

To address these challenges, I designed and implemented a fully automated CRM system that enhanced prospect nurturing, streamlined follow-ups, and optimized LinkedIn outreach.

2. Email Marketing & Lead Generation Strategy

Trend Insider Newsletter Campaign

  • Developed a weekly newsletter strategy for nurturing engaged prospects.
  • Automated email distribution using Pipedrive Campaigns.
  • Integrated lead capture via LinkedIn & Facebook Ads with segmented email lists.
  • Applied data-driven segmentation for personalized messaging and improved response rates.

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The growth in subscribers gave us the opportunity to implement better email marketing strategies, using Mailchimp and Pipedrive Campaign for this.

Results & Impact

🚀 +23% Lead Conversion Rate – Optimized LinkedIn outreach and automated follow-ups.

📩 42% Higher Email Open Rates – Improved email segmentation and messaging strategy.

📈 18% Increase in Response Rates – Targeted cold email automation boosting engagement.

⏳ 30% Reduction in Manual Workload – Sales team freed from repetitive tasks to focus on strategy.

🔄 Scalable LinkedIn Automation – Consistent inbound lead generation for sustainable growth.

Client Testimonial

"By implementing advanced CRM automation, LinkedIn prospecting, and data-driven email marketing, Francisco helped us completely transform our lead generation and customer engagement strategy. Our sales process is now highly scalable and more efficient than ever."

Through strategic automation and CRM optimization, Academy Inc. now has a streamlined, scalable, and high-performing lead generation system.


Want to optimize your sales process? Let’s talk! 🚀

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