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Maverick Protocol

Client Overview

  • Company: Maverick Protocol
  • Industry: Blockchain & Crypto Marketing
  • Year: 2024 - Current
  • CRM & Tools Used: HubSpot, Email Automations, Social Media Integration

Solution

A sales pipeline automation was developed for SDRs (Sales Development Representatives) to optimize lead management and accelerate co-marketing deals with crypto token projects:



1. SDR Pipeline Workflow (HubSpot CRM Automations)


Hubspot Optimization

  • Automated deal creation for new token opportunities.
  • SDRs automatically assigned to new deals based on token category.
  • Reminders and notifications for SDRs when deals stall beyond 5 days.

Lead Engagement & Follow-Ups

  • Automated follow-ups for prospects who haven’t responded within 3 days.
  • Multi-channel approach – email, LinkedIn, and crypto communities outreach.
  • Social media coordination – Automating marketing campaign scheduling once deals close.

Challenges

❌ Inconsistent outreach efforts leading to low engagement rates.

❌ Lack of real-time reporting, making SDR performance hard to track.

❌ Manual task assignments slowing down the sales process.

Lead Engagement & Follow-Ups

  • Automated follow-ups for prospects who haven’t responded within 3 days.
  • Multi-channel approach – email, LinkedIn, and crypto communities outreach.
  • Social media coordination – Automating marketing campaign scheduling once deals close.



*Hubspot CRM pipeline

Results & Impact

🚀 Faster deal cycles – Reduced SDR response time with automation.

📈 Higher close rates – Targeted follow-ups improved conversion metrics.

📊 Improved analytics – Dashboards tracking lead progression and token partnerships..

Client Testimonial

"The new automated pipeline transformed our deal-making process, allowing us to scale co-marketing partnerships effortlessly."

Through strategic automation and CRM optimization, Maverick Protocol now has a streamlined, scalable, and high-performing system.


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